La Jolla Fashion Film Festival is the First International Fashion Film Festival Founded in North America.

The best of the international fashion film art movement brought to you in three completely different screening programs 7:45 – 10:00pm July 26, 27 & 28th 2012 in the world class theater at the Museum of Contemporary Art La Jolla. Each night consists of about 20 short films. 

A continuing tradition that brings together the creative professionals behind the worldwide fashion film art movement in an exciting, glamorous, and informative event that features world class films and fashion personalities. LJFFF #2 was the largest gathering of fashion film professionals in history. The number of filmmakers, thought leaders, and opinion makers planning on attending LJFFF #3 in 2012 has already exceeded 2011.

The Festival centers on a digital vision set in a world class coastal resort – utilizing exclusive screenings held in the center of the “Village”, fashion webcasts, seminars and panel discussions, film debuts, industry networking, deal making, after parties, and more.

Recognizing the emergence of the cinematic genre to the fashion world, LJFFF features productions from established and emerging fashion houses and film directors, using the film short as both an expression of art and as a way to introduce collections to the marketplace.